Privacy Policy

Our Privacy Commitment

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At Focal Point Photography Inc. we know how important it is to protect your personal information. As a client of ours we want to make every experience safe and secure. In keeping with that goal, we have developed this Privacy Policy to explain our practices for the collection, use, and disclosure of your information.

This Policy applies to all channels in which Focal Point Photography Inc. collects and uses your personal information. All references to "Web Sites" in this Privacy Policy refer to www.focalpointyvr.ca, where this Privacy Policy is posted.

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What we collect

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The types of information we collect depend on the nature of your interaction with us.

Personal information

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Personal information is information that can identify an individual or information about an identifiable individual. We may collect personal information such as:

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• your contact information - e.g., name, postal address, telephone number, and email address;

• your personal preferences - e.g., invoicing requirements, language preferences, and marketing consent

• your transaction information - e.g., products purchased, method of payment, amount paid, signature, and credit or debit card number.

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In addition, we may collect the following types of information:

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• we may ask you for your postal code, for example, to assist us with market research, planning our flyer distribution, and other marketing communications;

• we may collect certain data when you visit our Web Sites, such as your IP address, the type of browser you are using or the referring URL; or

• we may collect and summarize customer information in an aggregate format for internal statistical and research purposes. We may, for example, summarize our data to determine that a certain percentage of contest entrants are male, aged 18 to 25.

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You may choose not to provide us with your personal information. However, if you make this choice we may not be able to provide you with the product, service, or information that you requested.

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Supplementing Information

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From time to time we may supplement information you give us with information from other sources, such as information validating your address or other available information you have provided us. This is to help us maintain the accuracy of the information we collect and to help us provide better service.

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How we collect and use information

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Collected from you

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Listed here are some further examples of the ways that we collect personal information directly from you and how we use it.

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Appointments & Services

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When you book a product or service from Focal Point, you may need to provide us with contact and payment information (such as credit card information) so that we can process your request or complete your transaction and communicate with you regarding your purchase. We may also need to collect contact information to provide certain services, including delivery services, product servicing, and in-home consultations. If you provide us your email address, we will also collect your email address for the purpose of sending you an e-receipt. We also may use your contact information to send you promotional information.

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Purchase Follow-Up, Surveys, and Customer Research

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Following a purchase, we may send you a follow-up letter to thank you for your business, or we may contact you to ensure that you are completely satisfied with your service and/or product.

We may use contact information collected in person, online, or via our phone-line to conduct occasional surveys and other customer research. These surveys are entirely voluntary and you may easily decline to participate. The information obtained through our surveys and customer research is used to help us understand our customers, to enhance our product and service offerings, promotions and events, and/or to assist in the selection of service locations. 

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Newsletters or Updates

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Focal Point may offer a variety of newsletters and promotional communications. If you sign-up or are subscribed for our newsletter or other promotional communications, we may send you communications that may be tailored based on your interests, preferences and behaviour. You may choose to stop receiving these communications at any time. Each marketing or promotional message we send to you will include a link or other method to quickly and easily unsubscribe and decline further similar messages. Please note that even if you unsubscribe from receiving our promotional communications, you may continue to receive certain transactional or account-related communications from us. Our subscriber list is not sold or rented to other parties unless included in a full or partial sale of the business itself.

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Participate in a Contest or Promotion

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From time to time, we may run contests or promotions. If you participate, you may be asked for contact information as well as additional optional survey information (for example, product preferences). Personal information from contest entries will be used to administer the contest and contact you if you win. For internal research and analysis purposes, we may also summarize contest survey information in an aggregated manner. All contests and promotions are subject to this Privacy Policy and the rules that will be available with each particular campaign. Some contests are conducted by third parties and will be subject to the third parties’ policies.

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Collected automatically

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In some cases, we automatically collect certain information.

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Our Web Sites

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Our Web Sites can be browsed without you providing us with any personal information. However, when using our Web Sites, we may collect the Internet Protocol (IP) address of your computer, the IP address of your Internet Service Provider, the date and time you access our Web Sites, the Internet address of the Web site from which you linked directly to our Web Site, the operating system you are using, the sections of the Web Site you visit, the Web Site pages read and images viewed, and the content you download from the Web Site. This information is used for Web Site and system administration purposes, to understand Web Site activity and to improve the Web Sites. 

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Cookies, Tracer Tags and Web Beacons 

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The Web Sites use "cookies", a tiny element of data that our Web Sites can send to your browser, which may then be stored on a Web Site user's computer to permit the Web Site to recognize future visits using that browser. Cookies enhance the convenience and use of the Web Site. For example, the information provided through cookies is used to recognize you as a previous user of the Web Site (so you do not have to enter your language preference every time), to offer personalized Web page content and information for your use, to track your activity at the Web Site, to respond to your needs, and to otherwise facilitate your Web Site experience. You may choose to decline cookies if your browser permits, but doing so may affect your use of the Web Site and your ability to access certain features of the Web Site or engage in transactions through the Web Site. Our Web Sites or email communications may also use a technology such as "tracer tags" or “Web Beacons”. This technology allows us to understand which areas of our emails you click on and our behaviour on our Web Sites, such as which pages you visit. These tracer tags are used to help us optimize and tailor our Web Site for you and other future visitors to our Web Site, and to help provide you with email content and ads tailored to your interests.  

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Web Site Tracking Information

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We may use web beacons or pixel tags to compile tracking information reports regarding Web Site user demographics, Web Site traffic patterns, and Web Site purchases. We may then provide these reports to advertisers and others. For our own research purposes we may link tracking information with personal information voluntarily provided to us. Once such a link is made, all of the linked information is treated as personal information and will be used and disclosed only in accordance with this Privacy Policy.

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Social Media

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We may offer you the opportunity to engage with our content on or through third-party social networking websites, plug-ins and applications. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the website, plug-in or application.

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Links to Other Web Sites

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Our Web Site may contain links to other Web sites or Internet resources which are provided solely for your convenience and information. When you click on one of those links you are contacting another Web site or Internet resource. Focal Point Photography Inc. has no responsibility or liability for, or control over, those other Web sites or Internet resources or their collection, use and disclosure of your personal information. We encourage you to read the privacy policies of those other Web sites to learn how they collect and use your personal information.

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How else we use the information we collect

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In addition to the uses described above, Focal Point Photography Inc. may use your personal information for a number of different business purposes, for example to:

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• fulfill requests for products, services or information;

• detect and protect against fraud and error;

• establish and manage your accounts with us;

• track and analyze your purchases and preferences to better understand your product and service needs and eligibility;

• market and advertise products and services;

• communicate things like special events, promotions and surveys;

• conduct research and analysis;

• operate, evaluate and improve our business; and

• for other purposes as described in this Privacy Policy.

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When is Your Information Removed?

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We keep your information only as long as we need it for legitimate business purposes and to meet any legal requirements. We have retention standards that meet these parameters. We destroy or erase your information when it is no longer needed, or we remove your personally identifiable information to render it anonymous.

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How we share your information

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Focal Point Photography Inc. does not sell or rent our customers’ personal information to any other party. However, in the normal course of business we may share some of your personal information within our corporate family and with third parties acting on our behalf or as permitted or required by applicable law.

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Our affiliates and third party service providers may be located outside of Canada (including in the United States) and this may result in personal information collected by Focal Point Photography Inc. being stored or processed outside of Canada and, as a result, your personal information may be accessible to law enforcement, courts and regulatory authorities in accordance with the law of these foreign jurisdictions.

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Service Providers

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Focal Point Photography Inc may use third parties to manage one of more aspects of our business operations, including the processing or handing of personal information. When we do use an outside company, we may not be able to control the use of information by third party service providers in a manner consistent with this Privacy Policy.

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For example, we may share personal information with third parties to perform services on our behalf such as: processing non-cash payments, sending marketing communications, servicing products, conducting research surveys, verifying and validating information that you have provided to us, delivering products, and providing customer support services.

Sale or Transfer of all or part of Focal Point Photography Inc.

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Any information we have about you may be transferred or disclosed to a purchaser or prospective purchaser in the event of a sale, assignment, or other transfer of all or a portion of our business or assets. Should such a transfer occur, we will use reasonable efforts to try to ensure that the transferee uses your information in a manner that is consistent with this Privacy Policy unless otherwise permitted or required by applicable law.

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Legal Disclosure

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Focal Point Photography Inc may disclose your information as permitted or required by applicable law. For example, we may be compelled to release information by a court of law or other person or entity with jurisdiction to compel production of such information. If we have reasonable grounds to believe information could be useful in the investigation of unlawful activity, we may disclose information to law enforcement agencies or other appropriate investigative bodies. We may also disclose personal information to other organizations in the case of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud.

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How to contact us:

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Focal Point Photography Inc is responsible for all personal information under its control. If you have any questions, concerns or complaints about the privacy practices of our organization or would like information on our use of service providers located outside of Canada please contact us at the following:

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Email: hello@focalpointyvr.ca (please read the Important Reminder below)
Telephone: 604.842.7742

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We will respond to your request or investigate your concern as quickly as we can.

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Important Reminder about Privacy and Security:

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Please remember that email sent over the public Internet is not secure. If you send an email directly to us from your own email account the contents will not be encrypted. We strongly recommend that you do not send sensitive information (like a credit card number) to us via unencrypted email. Focal Point Photography Inc. is not responsible for any transmission by you of any personal information over the public Internet.

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We cannot promise that your use of our Web Sites or mobile applications will be completely safe. We encourage you to use caution when using the internet, to protect your personal information and to know your rights regarding privacy.

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To learn more about protecting your privacy online, we encourage you to visit the website of the Office of the Privacy

Commissioner of Canada:

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Tips for Creating and Managing Your Passwords

Protecting your Privacy Online

Recognizing Threats to Personal Data Online

Top 10 Tips to Protect Your Inbox, Computer and Mobile Device

Governing Law

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This Privacy Policy is intended to meet the requirements of Canadian law.

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Updates to this policy

To accommodate changes in our services, personal information practices, changes in technology, and legal developments, this Privacy Policy may change over time without notice to you. We may add, change, or remove portions of the Privacy Policy when we feel it is appropriate to do so. We encourage you to review our Privacy Policy periodically. Each time you submit personal information or use our services you agree to be bound by the then current terms of the Privacy Policy. Whenever we update the Privacy Policy we will change the date to indicate when the changes were made.

Last update: January, 2021

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